![]() The brand has now become more than a simple timepiece it is a highly respected brand amongst the elite group of customers. TAG Heuer continues to break boundaries in regards to watchmaking rules and comes out with incredible watches for both men and women. TAG Heuer flagship collection Carrera is said to be born on the race track and is a modern, ultra legible, high precision chronograph suitable to meet all the needs of divers. Shahrukh Khan, the iconic film star is its brand ambassador in India. Monaco symbolizes all the savoir-faire and avant- garde of TAG Heuer. The TAG Heuer Monaco is a classy piece and Steve McQueen can be seen adorning it. TAG Heuer’s motto “Don’t Crack Under Pressure” is captured by prominent partnerships and brand ambassadors who express the brand’s liking for action and quality performance. Some of the well known collections from TAG Heuer are Carrera, Formula1, Aquaracer, Link and Monaco. Younger generation find it quite attractive as this brand has been the official timekeeper for Formula 1 racing for years. If you are sporting a TAG Heuer, it sends out a signal that you prefer the finer things in life and like quality, and are a bit of a perfectionist. The brand’s strong history of innovation, deep connection with sports timing and automobile racing all make it one of the leading luxury watches to invest in at an affordable price. With so many happy customers, TAG Heuer is considered a desirable brand producing watches that are of great value. TAG Heuer, a world renowned label is synonymous with elegance and luxury and its trend setting watches reflect its rich heritage. It’s considered an extraordinary company which is continuously revolutionizing the watchmaking industry. ![]() Its origin can be traced to 1860 in a small workshop in Saint Imier in Switzerland. TAG Heuer is a Swiss luxury brand that designs, manufactures and markets watches across the globe. Édouard Heuer's maverick vision is alive and well in the 21st century.Made up of two words- TAG which stands for Techniques d’Avant-Garde which refers to the brand’s revolutionary design, movement and style while Heuer is the last name of the brand’s founder Edouard Heuer. It's innovation like this that keeps Tag Heuer in its pole position as one of the big names in quality, precision watchmaking. Its Connected line of modular watches come with a host of interchangeable features: allowing you to customise the watch faces via the touchscreen interface, as well as swap the straps, lugs, even the watch head itself. Most recently it has branched out into smartwatches. Accordingly, Tag Heuer has become synonymous with watches with a sturdy, sporty aesthetic – as borne out by the advertising slogan ‘Don’t Crack Under Pressure’ – perhaps most famously embodied in its Monaco, the square watch made famous by the film Le Mans, and also its Aquaracer and Formula 1 lines. The association with sports and timing continues to be a profitable one, with numerous high-profile sponsorships including, at one time or another, Manchester United, the French Professional Football League, Porsche’s Formula E Electric Racing Team, the Ferrari F1 team and Aston Martin Red Bull Racing. Tag Heuer now sits as part of the same stable as Louis Vuitton, Tiffany & Co and Moët champagne. The resulting business, now known as Tag Heuer (which is pronounced "tag hoy-yur", BTW), was in turn acquired by the LVMH luxury conglomerate in 1999, for nearly half a billion pounds. By the Seventies, however, the company was beginning to falter and a private holding company, Tag (Techniques d’Avant-Garde), purchased a majority stake. Heuer timepieces were used for three Olympics during the Twenties, so beginning an association with sports that stands to this day. It also came up with the first wrist chronograph in 1914 and, soon after, began making stopwatches. ![]() The company went on to design chronographs for planes, cars and boats.ĭuring the Thirties its innovations in dashboard chronographs led to the Autavia (a portmanteau of ‘automobile’ and ‘aviation’), which became one of its key lines. Heuer took out his first chronograph patent in 1882 and five years later came up with the oscillating pinion, the part that allows chronographs to be stopped and started, which is still used today. Its founder, Édouard Heuer, was an inventor and innovator and something of a maverick, setting up his 19th century watchmaking business in the village of St-Imier and becoming a central part of the history of watchmaking. Tag Heuer is most famous for its chronographs: a watch genre it has excelled in so comprehensively that at one point it was producing them for many of its storied Swiss rivals, including Rolex.
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